B2C turnover in China measured over RMB 1 billion
 
From: Jongo News
February 02, 2007 00:45 Beijing Time
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                     (The advertisement of B2C:                      Mouse Shopping, Money Saving)
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According to the report, Monitoring China’s B2C Market in the 4th Quarter of 2006 by Analysys International, a leading commentator on technology industries in China, the online turnover of China’s B2C (business to consumer) market exceeded RMB 1 billion (USD 128.55 million) in the 4th Quarter of 2006, increasing by 6.85 % over the previous quarter and by 33% over the same period of last year. Among all online trading companies in China, dangdang.com, joyo.com and yunnan.cn are listed as the top three companies in the aspect of online turnover.

Because of Christmas and New Year holiday, the 4th quarter is the quarter with the highest turnover rate for most B2C websites every year. In the end of 2006, more than 90% of B2C websites carried out promotion activities. The most outstanding websites are dangdang.com and joyo.com, which carried out the promotional activities such as “30% off” and “Rummage Sale”. Therefore, they saw an appreciable increase in their volume of business.

China’s B2C market has shown a long and steady rate of development. Many characteristic B2C websites and local B2C websites are very active in the Chinese B2C trading platform. These include 99read.com, oBuy.cn, 7cv.com, redbaby.com and salala.com. Analysys International argues that the development of Chinese B2C electronic commerce is similar to the market situation of the real retail business. Both have low market concentration, and this kind of business will grow and expand steadily for a long time. The market for electronic commerce is far from saturated, so it will attract more and more B2C transaction platforms in future.   .

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