Currently, many websites are illegally and openly selling Olympic souvenirs to group and individual buyers. In response to the  situation, the deputy director of market development of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) Chen Feng said in a video interview program yesterday that the online selling of Olympic-licensed products undoubtedly infringes on regulations.

Chen Feng stated that the sale of Olympic products online is currently not permitted and no official online sales channels have been set up. Therefore, several parties are engaging in illegal selling and it is likely that consumers are purchasing counterfeit products. Chen also disclosed that the BOCOG is making efforts to collect channels through which online retailers can sell Olympic-licensed products legally. The plan to sell Olympic-licensed products in online shops is expected to be released in this June.

According to Chen, the BOCOG has been controlling the manufacture and sales of Olympic-licensed products at intermediate and lower-middle levels in the industry. In addition to this, there will be a clearance sales period lasting for three to six months after the 2008 Beijing Olympic Games. All the licensed shops shall sell off their licensed products during this period, as in principle, such licensed products shall not be allowed to be sold in the market after that period. This also means that a certain collector's value will be added to some of the Olympic-licensed products with limited editions.

Compared with the previous Olympic Games, the Beijing Olympic Games licensed products are less expensive. "Except for several individual products, the price of Olympic licensed products is not allowed to be set too high so that more people can afford to buy them," said Chen.