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Chinese portal and instant messenger service provider Tencent Holdings yesterday launched a product to improve its service to online advertisers.

 

The company's advertising method is based on targeting customers by monitoring Chinese web users' web activities.

 

It's part of the country's No.1 instant messenger service operator's efforts to grab a bigger share of China's booming ads market, separate to selling virtual items such as personal icons.

 

Tencent MIND Targeting Tools, based on Tencent's huge data base that covers 90 percent of China's estimated 170 million Web users, will allow marketers to send ads to the most likely potential customers whose interests and viewing habits are tracked, the company said yesterday in Shanghai.

 

"It's to help advertisers send the right message to the right people at the right time and right place," said Michael Jiang, general manager of its advertising platform and products division....

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