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Comment (NEW YORK — As it prepares to become a public company on Nasdaq, Ticketmaster is betting big on providing an exchange where consumers can trade their own tickets to concerts and sports events.
Once primarily a box office service, Ticketmaster draws about 70 per cent of revenue from Web sales and sees vast potential in the emerging market for customers who bought tickets and want to unload them in a protected environment.
“Casual fans themselves haven't necessarily had the ability in any easy way to resell tickets, and that's all changing,” Ticketmaster chief executive officer Sean Moriarty told Reuters.
“Tickets are becoming much more like options: They're always available for a price,” he said in an interview. “Every buyer is becoming a potential seller.”
The ticket resale market is expected to grow about 12 p...
