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Comment (LOS ANGELES, July 27 (Xinhua) -- The Walt Disney Company announced on Tuesday it will acquire online social-network gaming company Playdom Inc.for up to 763.2 million U.S. dollars.
The California-based entertainment conglomerate will pay Playdom shareholders 563.2 million dollars in addition to a performance-linked earn-out of 200 million dollars, the company said.
Playdom has established itself as a pacesetter in the fast-growing business of online social gaming. Through well-know titles like Social City, Sorority Life, Market Street and Bola, Playdom engages an estimated 42 million active players each month.
"We see strong growth potential in bringing together Playdom's talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel," said Robert A. Iger, president and Chief Executive Officer of the Walt Disney Company.
By acquiring Playdom, Disney will stren...
